Academy Sports & Outdoors is another Texas-based, long-term client of Guerilla Suit. The team at GS has helped to evolve & modernize the ASO brand & expand their identity system through illustrations, messaging, wayfinding/store signage, packaging, and more. I was asked to utilize the illustrations created by the Guerilla Suit team and animate them to show how we could further expand the ASO brand and bring it to life.