Chipotle Mexican Grill - Email
Made In House Collective (May 2024 - Present) Brand Designer, Lead Email & Motion Designer
Hunt, Gather (Jan-May 2024) Junior Designer, Lead Email Designer
Currently, I lead the Made In House creative team through email designs with our client, Chipotle. We create unique, dynamic, and motion-enhanced email designs, to promote limited time offerings, rewards, collaborations, new restaurant openings, holidays, and more. I’ve also had the opportunity to create custom badges for a rewards system that is unique to Chipotle.
Made In House Collective
Celeb Card Email
This email was created to promote the Chipotle Celeb Card: a card exclusively given to celebrities that are supporters of Chipotle. Access to the card was opened up to the general public, who could fill out an application for the chance to win a Chipotle Celeb Card & get free Chipotle for a year.
National Quesadilla Day Email
This email was created to celebrate National Quesadilla Day while promoting quesadillas at Chipotle, a digital-exclusive menu item. The email also encouraged customers to pair their quesadilla with a dip on the Chipotle menu.
Freepotle Template Refresh
Freepotle is a recurring promotion sent out monthly to treat Chipotle Rewards Members. We were tasked with redesigning this promotion in a simple, modern, and exciting way, using animation to draw the eye in.
Hunt, Gather
Extras Emails
3D Badge Animation
Chipotle’s Extras Emails are a division of emails that utilize the Chipotle Rewards & Badge System. These emails incentivize users to make an order in exchange for a rewards badge and points that get added to your rewards exchange. My work for the Extras Emails includes badge creation, badge animation, color selection, and creating supporting imagery/gifs.
Badge Creative
For several Chipotle Extras Emails, I had the opportunity to create custom badge designs for Chipotle’s badge system. Each badge has a unique design, correlating to a specific promotion run at Chipotle. I created custom illustrations and badge lockups while visually replicating the current badge system.
National Tortilla Chip Day- Proposed Badges
Final Badge Select & Email Hero Animation
Long Time No Eat- Proposed Badges
Final Select
Leap Day/Extra Day - Proposed Badges
Final Select
CRM Emails
Below is a collection of Chipotle CRM emails that I designed between January - March 2024. These emails cover a range of LTOs/promotions, intended to drive customer excitement & engagement. Each design was taken from brief to development, creating custom gifs, imagery, typographic treatment, and more.
